- Who is your target customer?
- What do you offer them?
- How do you create the value proposition?
- How do you earn revenue?
IDEATION – How does your model created during INITIATION stand up to 55 different business model innovations? (55 Models White Paper)
INTEGRATION – Check the consistency of the new business model discovered in IDEATION to ensure that it answers customers’ needs, has a compelling offering with unique value, and that earns enough money.
IMPLEMENTATION – Go check your hypotheses with actual potential customers.